About PWA
Sharing Our Story and What We’re Up To
Our Firm
Perkins Williamson Associates, Inc. (PWA) was founded in 1995 by Dr. Addie Perkins Williamson. During the past 25+ years, PWA has emerged as one of the most successful boutique consulting firms with an impressive roster of clients ranging from Fortune 500 conglomerates to small, fast-growing companies.
Our mission at PWA is to help organizations of all sizes and types maximize their likelihood of success, particularly as we enter the Fourth Industrial Revolution or Industry 4.0.
This new Fourth Industrial Revolution is quite different from the three previous Industrial Revolutions—steam and water power, electricity and assembly lines, and computerization—because it challenges our ideas regarding how work gets done, how we lead and manage people, and even what it means to be human. It requires our adaptation to a more digital-technical workplace by learning new business, leadership, and functional skills. Some organizations may find themselves left behind in the wake of the Fourth Industrial Revolution.
Our goal is to help ensure our clients thrive in this new workspace and marketplace.
PWA provides a full range of services designed to meet your organization’s needs to adapt to these dramatic shifts. We equip you with practical tools that enhance your organization’s competence, prepare leaders and employees to embrace change, maximize employee engagement, and ensure financial objectives are met.
Together, we are committed to your success!
Herstory
Founder & CEO
Dr. Addie Perkins Williamson enjoyed an immensely successful career as a senior executive with IBM, The Chase Manhattan Bank, Pfizer, Inc., The Pepsi Cola Company, and American Express, before instituting PWA in 1995. As an organizational psychologist, she is focused on peoples behavior in the work-setting.
“I am in the business of helping people understand what it takes to be successful at every level of the organization.”
In this 25+ year period, Dr. Addie and her select team of 10-25 associates have created and executed projects to improve the link between performance, rewards, and recognition for their clients, such as:
- aligned goals and day-to-day activities with the most critical objectives of a business, function or department
- helped managers understand how and under what circumstances people change
- assisted countless executives in understanding how best to create a culture that supports inclusion and diversity
- developed and coached leaders for success at all levels of an organization
- facilitated high levels of employee engagement
Today, Dr. Addie is a highly-sought-after coach, teacher, counselor, and entrepreneur, who is absolutely committed to her client’s personal and professional success. In hopes of expanding her reach, she is passionately embarking on this new entrepreneurial venture: the PWA e-learning paradigm of career self-management.
When failure is no longer an option!
Any Goal Can Be Achieved With The Right Coaching
Our mission at Perkins Williamson Associates (PWA) is to help organizations of all sizes and types maximize their likelihood of success, particularly as we enter the Fourth Industrial Revolution or Industry 4.0. This new Fourth Industrial Revolution is quite different from the three previous Industrial Revolutions—steam and water power, electricity and assembly lines, and computerization—because it challenges our ideas regarding how work gets done, how we lead and manage people, and even what it means to be human.
Our process will dramatically increase your success!
advice
motivation
guidance
success
What Clients Have To Say
“I have had the honor and pleasure of working with Addie Perkins Williamson for four (4) years. Throughout our partnership, she has truly enhanced and developed a set of skills I never knew I had! She is innovative and mission-focused. I truly look forward to the next opportunity to work with Addie.”
Jenea Kennedy
Associate Broker
Dr. Traci Birckhead
Project Manager
Kimberly Gaddy
Director, Reporting and Analytics, Global Strategy & Operations
Where We Have Added Value
