(301) 636-6569

Committed To Your Success


Perkins Williamson Associates, Inc. (PWA)  provides a full range of services designed to help you and your organization both adapt to and thrive in the new digital-technical workplace.

Expertise in the New Digital-Technical Workplace 

PWA has provided expert advise to organizations and individuals both domestically and abroad. We equip you with practical tools that enhance your organization’s competence, prepare leaders and employees to embrace change, maximize employee engagement, and ensure financial objectives are met.

As Organizational Development (OD) Consultants, our firm is committed to helping individuals, teams, and entire organizations work more effectively and efficiently.

Focused Transition

Gain the business, leadership, and functional skills necessary to smoothly transition to today’s digital-technical workplace.

Proven OD Strategies

Access our vast array of proven strategies, career-enhancing advice, tools, insights, and experiences endorsed by our impressive roster of clients, ranging from Fortune 500 conglomerates to small, fast-growing companies.  

Expert Advice

Learn from PWA’s highly-sought-after consultant and coach, Dr. Addie, and our highly select associates, who provide expert advice all around the world.

“Addie is extraordinary in her ability to anticipate business and societal trends and opportunities. She marries that skill with her keen insight into the motivations, passions and fears of the individual and corporate clients with whom she works. The result is a jointly-created concrete action plan to produce results and a process for staying accountable and on-track for progress toward those results. When it comes to harnessing human and organizational potential, there is nobody better.”

Erika James, Dean 
The Wharton School 


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PWA provides solutions for increased performance at the individual, group, and organizational levels in the new digital-technical workplace.  Our state-of-the-art solutions are specifically tailored to your organization’s needs, focusing  on  topics such as:

Solutions for the Digital-Technical Workplace

PWA provides solutions for increased performance at the individual, group, and organizational levels in the new digital-technical workplace.  Our state-of-the-art solutions are specifically tailored to your organization’s needs, focusing  on  topics such as:

Building Organizational, Team, and Individual Competence

For more than 20 years, Perkins Williamson Associates (PWA) has built competency models to help employees, managers, business units, and entire companies understand the skills and behaviors critical for success.

PWA helps you clarify the specific knowledge, skills, and behaviors—competencies—required for successful accomplishment of your organization’s goals and objectives by individuals, teams, departments, functions, and business units. We can help you create customized competency models for your business.

Creating Better Solutions with Design Thinking

Design Thinking is essentially problem solving, solutions generation, and decision making which maximizes the use of technology and data analytics, and consists of five phases.

Data Analytics for Better Organizational Design and Diagnosis

PWA knows cursory reviews and quick fixes rarely work.

Therefore, we use a thorough organizational analysis process to get to the root of the organizational problems. As expert researchers, we investigate organizations using a variety of techniques, including both qualitative (e.g., interviews, focus groups) and quantitative (e.g., surveys, assessments) methodologies.

Our approach is collaborative. We believe people within the organization have valuable insights and solutions for the problems they face every day. Our recommendations are actionable; we blend organizational theory and research with business application and practicality. And our solutions get positive results. We are absolutely committed to making your organization function as well as possible.

HR Practices and Workforce Optimization

Perkins Williamson Associates (PWA)’s Human Resources Practice assists large and small HR organizations to effectively support their business partners by creating state-of-the-art, business-driven solutions for strategic alignment and human resources planning.

Leadership 4.0 for Executives, Teams and Individuals

Our goal at Perkins Williamson Associates (PWA) is to accurately diagnose the development needs of senior executives and address those needs using a successful executive coaching experience, which results in career advancement. Our process helps individuals map out potential career opportunities and prepare for each phase of transition. We have a wealth of experience working with and coaching senior executives in Fortune 500 companies representing a range of industries around the world. PWA has adapted its executive coaching process to ensure critical Leadership 4.0 components are successfully incorporated for success in the digital-technical workplace.

Making Your Inclusive and Diverse Workforce a Competitive Advantage

At Perkins Williamson Associates (PWA), we have deep experience helping organizations develop the understanding, awareness, and skills required to minimize and manage conflicts related to gender, ethnicity, culture, sexual orientation, and health so employees can work together harmoniously and productively. Whether your goal is to attract, retain, or manage a more diverse workforce, we can help you realize the full benefits of inclusion and diversity.

Managing Continuous Change and Transition

At Perkins Williamson Associates (PWA), we help businesses increase their effectiveness through planned organizational change. We help executives successfully lead employees through major and minor transition and change by first helping them better understand how, when, and why people choose to change.

Meet the Founder & CEO

Dr. Addie Perkins Williamson

When I founded PWA, I wasn’t perfectly sure I wanted to become an external consultant. After a successful career as a senior executive with The Chase Manhattan Bank, Pfizer, The Pepsi Cola Company, and American Express, I found I liked working with teams solving complex business problems. In comparison, consulting seemed a lonely existence to me. It, therefore, came as a pleasant surprise to learn how much positive impact we could have on organizations working in partnership with clients and their teams.

I am fortunate to work with a select group of 10-25 associates who provide expert advice all around the world. Together we have executed a wide variety of projects designed to maximize both business performance and employee engagementwith a special emphasis on creating a more diverse, equitable, and inclusive environment to further drive financial performance.

At this point, PWA is particularly focused on helping organizations transition from more traditional leadership capabilities to skills required for the newly emerging digital-technical workplace. The Fourth Industrial Revolution is here. We help you avoid being left behind.

Perkins Williamson Associates is based in the Washington, D.C. area.

What Others Are Saying

Dr. Addie Perkins Williamson is a highly sought after business partner who has a demonstrated track record of successfully helping organizations and people transform. She drives change in a way that is efficient, effective and minimizes business or organizational disruption. I highly recommend Dr. Addie Perkins Williamson.

Deborah Elam, President & CEO 
Corporate PlayBook 

“Dr. Addie Perkins Williamson is an exceptional and inspiring professional who brings a wealth of experience and energy to her assignments. …Addie tailors a program around the organization’s goals and needs and comes to her assignments extremely prepared with creative, engaging, and thought-provoking tools and exercises; and drives the process to completion. Her work is excellent and she is stellar!”

John Rice, President
Legacy Engineers 


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